70+ Blog Post Title Templates

Like most professionals in today’s business landscape, you might be posting on social media and penning blog posts to share information, pique curiosity, and exponentially enhance customer education and engagement. While a fantastic blog post requires more than just a great headline, the right headline can be the finishing touch that gets your content widely shared.

Connecting with Customers One Headline at a Time

In many cases, the headline is the only thing a reader sees before deciding to continue reading or move on.

It’s vital to capture people’s attention. However, that’s just the beginning. You need a headline that compels someone to read on, one that sets their expectations for the post. Ideally, you want a headline that provides a robust and effective structure for your post.

Here, I present 70+ tested and proven headlines you can employ in your blog posts right away.

This list is a great way to generate ideas – just fill in the blanks. Many of these headlines offer a built-in structure, too, making your post easier to write.

How to Use This List

First, ensure this page is readily accessible—print it, bookmark it, or put it into your favorite notes app.

You can use it for:

  • Writing Post Plans or Drafts: If the type of post you’re working on corresponds with a section, check if there’s a template that fits perfectly.
  • Generating New Ideas: Pick a title template, brainstorm a few ideas, and choose one to develop. Many templates come with an implicit structure (e.g., lists, tutorials)—this can significantly aid your planning.
  • Optimizing Old Posts: Look through your archives and identify posts with dull or confusing titles. Use this list to give them a fresh makeover.

Below are the title templates, categorized by post type:

Post Type #1: List-Style Posts

This type often starts with a number, such as “20 Easy Ways to…” or “50 Can’t-Miss Tips for…” Here are eight ways to enhance list-style posts:

  1. X-Point Checklist for…
  2. X Better Ways to…
  3. X Lessons I Learned From…
  4. X Tools That Every [person] Needs
  5. X [adjective] Tips And Tricks to [do something]
  6. X [things] You Won’t Believe [Exist / Are Free / etc]
  7. X Reasons Why [Something] is a Bad Idea
  8. X Must-Have …

Post Type #2: Tutorial Posts

Tutorials often follow a “How to…” format, providing step-by-step instructions. Make your “how-to” headline more appealing with these variations:

  1. How I …
  2. How I … and How You Can Too
  3. How to Make…
  4. How to Start…
  5. How to Stop…
  6. Here’s a Quick Way to…
  7. How to … Without…
  8. How to … The Right Way
  9. How to Get Rid Of …
  10. What Is … and How Does …

Post Type #3: Review Posts

Product reviews are good for search engine traffic. Consider these headlines:

  1. [product] Review: [benefit]
  2. [benefit]: A Review of [product]
  3. X vs Y: Which is Better?
  4. X Review: Is it Worth It?
  5. Why We Use X

Post Type #4: Secret Posts

We all love secret knowledge, making these headlines powerful:

  1. Forget X: Try This Instead
  2. The Secret [To/Of] …
  3. X Little Known-Ways to …
  4. X Things You Didn’t Know About…
  5. The Most Over-Rated [topic]
  6. The Truth About …
  7. [Topic] [People] Don’t Want You To Know
  8. What No One Tells You About …
  9. X Things [People/Businesses] Won’t Tell You
  10. Surprising Insights About …

Post Type #5: Negative Posts

Most blog post headlines are fairly positive or neutral. But going for a negative angle can grab attention and offer a different perspective.

  1. Warning: …
  2. Why You’re [Doing Something Wrong] … and What to Do About It
  3. Are You Making This [adjective] Mistake?
  4. X Hard Ways to…
  5. [Piece of Advice] That Doesn’t Always Apply
  6. Why [group of things] Fail
  7. X [Something] Mistakes That Every [BLANK] Should Avoid …

Post Type #6: Epic Posts

Massive posts that offer the final word on a topic can be popular and potentially gain lots of shares or links from other blogs. Give your post the best chance with a compelling headline.

  1. The Ultimate Guide to…
  2. How to … : The Definitive Guide
  3. Everything You Need to Know About…
  4. We Asked X [People] [Question]
  5. 100 Ways To… (or 100 Tips, 100 Things to Do…)
  6. The Complete Guide to [Something]
  7. [Topic] Glossary
  8. [topic]: X Resources

Post Type #7: Resource Posts

Resource posts are ones where you curate other pieces of content (like blog posts, videos, podcasts, etc.) into a list. These can be a gold mine for traffic because they’re so useful, and they’re relatively quick to put together.

  1. X [Type of Resources] That Will Make You [Desired Result]
  2. The Top X [Type of Resources] For [Specific Task or Problem]
  3. Where to Find The Best [Type of Resources]
  4. X Must-Read [Type of Resources] for [Audience or Task]
  5. The Ultimate List of [Type of Resources]

Post Type #8: Profile Posts

Profile posts are where you write about a specific person, their journey, accomplishments, and lessons learned. These can be very inspiring and can help your audience connect with the person you’re profiling.

  1. How [Person’s Name] Became [Accomplishment]
  2. The Incredible Journey of [Person’s Name]
  3. X Things We Can Learn From [Person’s Name]
  4. [Person’s Name]’s Secrets to [Something Desirable]
  5. [Person’s Name]: A Life in [Industry/Field of Accomplishment]

Post Type #9: Opinion Posts

Opinion posts are where you take a stand on an issue. They’re a chance to show what your blog (and you) stand for. They often spark a conversation and get more comments.

  1. Why I Believe [Opinion]
  2. It’s Time We Talked About [Issue]
  3. My Thoughts on [Current Event/Controversy]
  4. Why [Issue] is More Important Than Ever
  5. What Everyone Gets Wrong About [Topic]

Post Type #10: Case Study Posts

Case studies are in-depth explorations of a particular instance or example, often with the goal of uncovering valuable insights, strategies, or lessons. They can be particularly effective in the realm of business, marketing, or any other field that values data-driven insights.

  1. How [Company/Individual] Achieved [Result] in [Timeframe]
  2. [Result]: A [Company/Individual] Case Study
  3. What We Can Learn from [Company/Individual]’s [Specific Strategy/Action]
  4. Behind the Scenes of [Company/Individual]’s [Specific Success/Failure]
  5. [Company/Individual]’s [Specific Action] and the Surprising Results

Post Type #11: Comparison Posts

Comparison posts are great for readers who are deciding between two alternatives. They’re especially useful if you’re in an industry with lots of products, services, or strategies to choose from.

  1. [Product/Service/Strategy A] vs. [Product/Service/Strategy B]: Which is Better?
  2. [Product/Service/Strategy] Comparison: [A] vs. [B] vs. [C]
  3. Pros and Cons: [Product/Service/Strategy A] and [Product/Service/Strategy B]
  4. What’s the Best [Product/Service/Strategy] for [Specific Need]?
  5. [A] or [B]: Which [Product/Service/Strategy] is Right for You?

Post Type #12: Inspiration/Motivation Posts

Inspiration or motivation posts can provide a pick-me-up for your readers and show them what’s possible. They’re often highly shareable, especially on social media.

  1. X Inspiring Stories of [Accomplishment]
  2. X Motivational [Quotes/Stories] for [Specific Situation]
  3. How to Stay Motivated When [Challenging Situation]
  4. Find Your Inspiration: X [People/Books/Movies] That Can Change Your [Mindset/Life]
  5. X Things to Remember When You Need Inspiration

Remember that while headlines are crucial, they are just the start. You need to follow through with valuable content that fulfills the promise of the headline.

Happy writing!

This post originally appeared on SyedBalkhi.com and is republished with permission. I’ve also expanded the post here to include many more headline ideas.


Shera Sever is a leadership consultant, empowering professionals and organizations to reach their peak performance.

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