The New Entrepreneur: Rethinking the Role of Work and Careers

Profound shifts are influencing every facet of our lives. These transformations are not confined to governments or corporations; they ripple through communities, families, and even our personal habits. The shift is significant, marking the end of ‘business as usual’. The new era thrives on innovation, collaboration, and dynamic evolution.

The Traditional “Job” is Fading Away

Nearly a decade ago, William Bridges, an International Change Consultant, heralded a paradigm shift in his best-selling book, “You and Co.” He predicted the obsolescence of traditional jobs and emphasized the need to adapt in a rapidly changing economic and work landscape. This environment has evolved to rely more on expert consultants and outsourcing, shunning the confines of traditional employment.

Today, these predictions resonate more than ever. We see a renewed focus on flexible leadership structures, community-centric approaches, local economic development, and sustainable practices. By this estimate, the coming years will witness an increase in self-employment and entrepreneurship. Are you prepared to join the ranks of these new-age business owners?

Embarking on Your Entrepreneurial Journey

Choosing to start a business can be an empowering career move. It offers the opportunity to channel your passion into generating income, leverage your skills and resources creatively, and chase your entrepreneurial dream. However, entrepreneurship is not for everyone. It demands resilience, comfort with uncertainty, and a willingness to take calculated risks. It necessitates in-depth research and a unique set of characteristics that set you apart from the rest.

Essential Qualities of the New Entrepreneur

So, are you contemplating starting a business? Or are you looking to scale an existing one? Here are ten qualities that can guide you on your journey as a new entrepreneur.

  1. Passion: The new entrepreneur is deeply driven, transforming dreams into realities. This passion becomes an irresistible magnet, attracting clients and partners alike.
  2. Goal Orientation: Clear short- and long-term strategic plans guide the new entrepreneur, helping maintain unwavering focus.
  3. Optimism and Self-Confidence: Practicing principles like the “Law of Attraction,” new entrepreneurs harness the power of positive thinking, attracting success.
  4. Financial Planning: The new entrepreneur creates detailed budgets and realistic financial projections based on well-researched operational costs.
  5. Work-Life Balance: Recognizing the importance of balance, the new entrepreneur leans on other experts when needed, leaving behind the lone-wolf mentality.
  6. Sustainability and Partnerships: The new entrepreneur understands the importance of partnerships and sustainability, incorporating them into business strategies.
  7. Constant Learning: Thriving on change and staying updated on industry trends is a hallmark of the new entrepreneur.
  8. Viewing Obstacles as Opportunities: The new entrepreneur is adept at turning challenges into potential growth avenues.
  9. Helping Others: Committed to community service, the new entrepreneur grows by aiding others.
  10. Strategic Planning: The new entrepreneur collaborates with coaches to devise business plans and marketing strategies.

Reinvent Yourself: Become YOU, Inc.

Renowned Peak Performance Coach Tony Robbins offers three guiding principles to catalyze lasting change in his acclaimed book, “Awakening the Giant Within”.

  • Raise Your Standards: Decide on things you won’t tolerate in your life anymore and envision what you aspire to be.
  • Change Your Limiting Beliefs: Reevaluate the underlying beliefs that dictate your thoughts, feelings, and actions. Cultivate a sense of certainty that you can meet new standards.
  • Change Your Strategy: To stay committed to your goals, employ effective strategies for results. Find a role model, learn from their experience, and adopt their knowledge.

Charting the Next Steps

It’s time to view yourself as a business. How will you position your products or services? What unique skills and knowledge can you bring to the table? Identify your core values and translate them into unique offerings.

Ask yourself critical questions like, “How can I help?” or “How can I make a difference?” Whether you’re currently fully employed, in a career transition, planning to start your own business, or looking to buy a franchise or offer consulting services, your unique abilities are the products and services you can offer.

Remember, creating a business is about more than turning a profit. It’s about reflecting your passion and upholding your values. In giving of yourself, you’ll discover the true rewards of entrepreneurship.

Unlock Your Entrepreneurial Potential

In this time of transition, the entrepreneurial spirit is more crucial than ever. By nurturing the qualities of the new entrepreneur and embracing the principles of change, you can shape your own future.

Reinvent yourself. Unearth your buried dreams. Step into the role of the new entrepreneur, and carve out your path in the ever-evolving business landscape. With passion, planning, and persistence, you can thrive in the world of self-employment and make a difference in ways you’ve always envisioned.


Shera Sever is a leadership consultant, empowering professionals and organizations to reach their peak performance.

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