Redefining the Meaning of Business Success

In the whirlwind of the business world, success is often tied to a narrow definition, typically involving wealth and power. But is that truly all there is to success? A more profound question might be, “What does success personally mean to me?” This inquiry urges us to clarify our needs and wants and how they align with our unique definition of success.

Arianna Huffington, with her revolutionary approach, has ignited a movement that redefines success not merely in terms of money and power, but more so in terms of quality of life, contribution, service, and inner peace.

The New Age of Success

For those seeking to evolve their perspective of success and recalibrate their business focus and purpose, I suggest the following thought-provoking questions. I often use these with my clients and also as a means of self-reflection:

  1. What holds heart and meaning, contributing to my happiness?
  2. What utilizes my skills and knowledge and promotes my continuous learning?
  3. How can I support my economic self-sufficiency and the welfare of my loved ones, my community, and the local economy?
  4. What kind of legacy and impact do I want my business to make locally, regionally, or even globally?
  5. How can I create a personal 3P bottom line: People, Planet, Prosperity?

These questions push us to consider success from a perspective beyond the traditional metrics, incorporating aspects of personal happiness, community impact, and global prosperity.

Sacred Economics: A Path Towards Sustainable Success

Charles Eisenstein’s work on Sacred Economics has been a great source of inspiration for me. Eisenstein meticulously traces the history of money from ancient gift economies to modern capitalism, uncovering how the money system has contributed to social alienation, competition, and scarcity, leading to dilapidated communities and an incessant need for growth.

Yet, as daunting as this scenario seems, Eisenstein posits that the very collapse of this system may present an unparalleled opportunity. This crisis might just be the catalyst needed to transition towards a more connected, ecological, and sustainable way of being, fostering a redefinition of success that aligns with these principles.

Today, we are in the business of creating miracles, not just on a personal or organizational level, but a planetary one. We have the power and potential to redefine success, blending our personal ambitions with the broader goals of societal welfare and ecological balance. By embracing this broader vision of success, we can be the architects of a brighter, more inclusive, and sustainable future.


Shera Sever is a leadership consultant, empowering professionals and organizations to reach their peak performance.

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